The Tipping Point : How Little things can make a big differenceEdition statement:1st ed. Published by : Little Brown and Company Physical details: 294 ISBN:0316346624.
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|Books||KidEngage Library||Non-fiction||Checked out||15/07/2018||HWB01294|
The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller in which Malcolm Gladwell explores and brilliantly illuminated the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.