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The Tipping Point : How Little things can make a big difference

by Malcolm Gladwell
Edition statement:1st ed. Published by : Little Brown and Company Physical details: 294 ISBN:0316346624. Year: 2001
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The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller in which Malcolm Gladwell explores and brilliantly illuminated the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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