Now or Never: How companies must change today to win the battle for Internet consumers
by Mary ModahlEdition statement:1st ed. Published by : Harper Business Physical details: 237 ISBN:66620139.
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Is it too late to join the New Economy? With the rise of the Internet on one hand and high-tech stock shakeouts on the other, traditional brick-and-mortar companies find themselves squeezed between the dot.coms and fear of going on-line too late, after the winners have cleaned up. Mary Modahl thinks now is exactly the time to make the e-business transition. The next five years will be decisive on the web- and your company can successfully compete.